About Silver Star Brands

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to the Present …

Today Silver Star Brands catalogs reach more than 120 million households. Kimball’s dream has grown to include five catalog titles, and we now employ 1,300 team members in Oshkosh, WI. The product line has grown as well. While Christmas cards and personalization still are at the heart of Silver Star Brands, our catalogs showcase a wide variety of goods. From home accessories to cookware and high-end decor to candy, there’s over 12,000 different products in all. In fact, Silver Star Brands is one of America’s first and largest direct marketers of consumer gifts and household products and we process 5 million orders annually.

and Investing in the Future…

Since you don’t just work in a community, you also live there, Silver Star Brands and its team members take great pride in joining together to help local organizations. In fact, several of our Executive Leaders serve on local community Board of Directors. Through our Wellness and Sunshine Committee, Silver Star Brands continues to give back to the community. The groups sponsor events and organize team members who participate in outside-of-work activities. Team members give of themselves through donations in the form of merchandise, cash and most importantly, time, to make our community a fun, safe, healthy place to live and raise families.

Company Timeline

  • 1934

    Founded by Miles and Alberta Kimball as a direct marketer of personalized Christmas cards

  • 1947

    Walter Drake founded

  • 1949

    Miles passed way; Alberta became president; remained privately held

  • 1992

    Purchased Exposures brand from Boston Capital Partners

  • 1999

    Construction of new Oakwood facility in Oshkosh (opened in 2000)

    Opened Outlet Store in Oshkosh

    Opened new call center in Las Vegas, NV

  • 2002

    Acquired by Blyth, Inc.

  • 2004

    Blyth purchased Walter Drake and Easy Comforts

  • 2005

    Administrative offices move to City Center-Oshkosh

  • 2007

    Closed LVCC, moved Call Center to Oshkosh

  • 2008

    Implementation of new operating software (DAX)

    Blyth purchased As We Change brand

  • 2009

    Moved Walter Drake from Colorado to Oshkosh, WI

    Closed Outlet Store

  • 2013

    Joined forces with CCT

    Updated name to Silver Star Brands

  • 2015

    Blyth purchased Native Remedies and moved to Oshkosh.

    Website launched

    Blyth sold to the Carlyle Group

    Silver Star Brands sold to Crosby Rock LLC, privately held Delaware Corporation